Three Trends that will Shape the Future of Data Privacy
By Marc Fuentes | August 17, 2021
Notorious cyber attacks and large-scale data breaches, exposing the personal information of millions of people, have raised consumer concern with how and when their sensitive data is being captured and potentially misused. Consumers are becoming more aware of the breadth and depth of data being collected about them, including spending habits, IP addresses, login IDs, social media handles, and financial information.
- Discover PII hidden in hundreds of file formats, siloed within different systems and departments, and turn it into searchable content without risking privacy.
- Enrich sensitive data by categorizing and meta-tagging to look for differences in regulations and surface risky data for remediation.
- Evolve PII data with a scalable and trainable model that allows companies to respond with agility to any new data privacy requirement in the future.
About the Author
Marc is the Senior Director of Growth Marketing at Adlib. For 20+ years, Marc has been leading marketing and sales teams within service, software, and SaaS. During his career, he has delivered over $30M+ in revenue and launched 65+ products for some of North America’s leading brands. In his off time, Marc enjoys staying active and spending time with his wife and three kids.