Adlib introduces Adlib Elevate™, activating content through actionable intelligence enabling timely decision making

Adlib Elevate™, building on its content standardization platform, will transform organizations struggling with unstructured content by empowering them with a profound understanding of their business and customers’ data.

EMC Momentum Europe, Barcelona, Spain (PRWEB) — November 1, 2016. Today, Adlib introduced a platform that will help organizations evolve how they digitally prepare, progressively process, and comprehensively action content. Leveraging the company’s strength delivering content standardization technology, Adlib Elevate builds on the recently introduced Adlib Content Elevation Process™, a dynamic, yet flexible, methodology developed to highlight the blind spots in data and identify content critical to business processes, compliance, and content that requires protection.

Today more than ever there is a sense of urgency that exists within organizations to address fundamental business challenges focused on improving the customer experience, achieving regulatory compliance, accelerating time to market and boosting operational efficiencies. Businesses continue to struggle with this largely because they maintain a reactive, legacy system-driven approach to optimizing unstructured content. Given that 90% of enterprise information is unstructured, it’s not sustainable to continue to be reactive. A more proactive approach to understanding content hinges on the ability to digitally prepare content for downstream processes. At Adlib we recognize businesses must move beyond identification and that’s exactly why we have both a methodology and platform – one that evolves unstructured content into a state that is optimized for data and business processes.

The Adlib Content Elevation Process and Adlib Elevate are answering these challenges for customers, but they’re not the only ones who are recognizing the benefits. In fact Adlib was recently highlighted in Gartner’s 2016 Market Guide to File Analysis Software. Adlib is helping to address a gap in the market with a unique file analytics approach, which leverages the creation of standardized high-definition content and classification with built-in repeatable intelligence. Industry adoption of file analysis technologies like Adlib Elevate is growing and predicted to jump from 10% to 50% by 2020. Given this prediction by Gartner, the introduction of Adlib Elevate to the market could not come at a better time.

“Our customers are telling us they can’t just rely on identification of content that might be considered high-value and high-risk. They are asking us to help them action their content, prevent risk, assist with regulatory compliance and ensure that the knowledge transfer between the existing and the next generation guard is successful. At Adlib our desire is to not only transform how unstructured content is managed, but to help businesses evolve how they think about what is needed to manage content without looking over their shoulder”, stated Adlib’s Senior Vice-President Product Strategy, Cengiz Satir.

About Adlib
Adlib Elevate™ enables digital preparation of content for improved migration, compliance, privacy and security, digital transformation and classification. Integrating with business tools, Adlib has been transforming the way enterprise organizations overcome unstructured content challenges for over 15 years. Our Advanced Rendering-powered solutions allow over 5,500 customers globally to elevate their content and derive the insight that is needed to support critical decision-making and secure competitive advantage.

Scott Mackey        
905.631.2875 x231