Catie Sirie – VP, Business Operations
As VP, Business Operations, Catie leads the People function at Adlib in order to drive culture and organization performance excellence. With a strong performance management and consultant background, Catie brings a unique approach to operational execution with strong focus on measuring the impact of performance through programs, experiences and technology that allows the organization to execute at a pace and quality necessary to achieve strategic objectives. With a Bachelor of Business Administration and over 17 years of experience, Catie’s leadership style drives focus and results through team work, information sharing and team collaboration. Catie enjoys the simple pleasures of life including spending time with her husband and two boys, working out, socializing with friends and living a life filled with tons of laughter.