The Skinny on Digital Transformation: How to Keep Your Organization Fit
By Marc Fuentes | December 15, 2020
With so many companies pivoting to digital-first due to COVID-19, this pace of change has only accelerated. Are you digitally fit enough to compete?
Digital Transformation 101
Making your business digitally fit starts with evaluating your business: people, process, and technology. Each area requires different needs as your business grows, but all can benefit from digital transformation.
- Agile: Adjust to market fluctuations more quickly, with less overhead.
- Resilient: Be prepared to respond to external pressures, from geopolitical events to regulatory changes.
- Competitive: Deliver a better customer experience.
- Efficient: Make it easier to operate and focus on the customer.
How to Create a Winning Digital Transformation Strategy
So, what does this mean for your organization? As businesses embrace this new normal, it’s more important than ever to streamline your operations.
Now is the time to be bold, or else you’ll be left behind.
To succeed, you’ll need:
- Cross-functional stakeholder support, including top-down leadership
- Clear business outcomes, which define your approach
- Commitment to push through perceived “stalls” and problem-solve
- Cultural understanding of the power of technology and data literacy
- Partnerships with trusted, innovative companies
Start Small to Achieve Big Business Outcomes
Do you want to simplify compliance, accelerate the customer experience, increase operational efficiency, or all three? Running a marathon starts with the first mile. Start your digital transformation journey by first evaluating your data.
Often, the biggest barrier I see with our clients is a tangled web of documents that make up unruly, unstructured data. This “dark” content makes it difficult to know what information exists and how it’s organized—especially if so much of managing that documentation is manual.
Content Intelligence solutions like Adlib use a combination of best practices and technology to automate rote processes associated with your data, especially when it comes to your operations.
Take processing claims or opening accounts, for example. How much faster could you operate—and what kind of experience could you deliver for the customer—if you no longer had to open the file, extract the right information, and plug it into the system in two different places every time you processed a new claim?
Now's the Time to Prioritize Digital Transformation
With every element of our lives pivoting to online due to COVID-19, you’ve likely found that the processes that used to work no longer do, or that some of your business processes are held together with duct tape and string.
To keep fit we need to maintain our efforts, adjust as our needs change, and adapt to new, improved methods and tools as they become available. The time is now to invest in your digital transformation efforts, and Adlib can help.
About the Author
Marc is the Senior Director of Growth Marketing at Adlib. For 20+ years, Marc has been leading marketing and sales teams within service, software, and SaaS. During his career, he has delivered over $30M+ in revenue and launched 65+ products for some of North America’s leading brands. In his off time, Marc enjoys staying active and spending time with his wife and three kids.