The creation of content has always been easy, maybe too easy. Whether it is paper or digital based content, what has been missing is the ability to interpret the flow of information on the page, the way only the human eye can do. Why is this needed you ask? The answer lies in our inability to find, filter and focus on the business information that matters. The ability to accurately recognize the complexities of information, independent of the layout on the page and independent of the type of content (image or text) is brand new in the industry and invaluable to enterprises today. The ability to digitally preserve, repurpose and/or archive the “right content” for inclusion in business processes, as well as inclusion in industry regulations and policies is critical for any business today. So where do we start? My answer lies in the question –the problem all along has been the starting place.
For too long, businesses have been looking for the mythical content processing “easy” button. This is a button that could give organizations the insight they need to take action on their high value and high risk content. In lieu of the “easy” button however, businesses have been using an “index everything out there approach” –a methodology that uses the combination of file statistics with big data analytics. My question is “if you take this approach, how can you possibly expect to find, filter and focus on the information that matters?” If you can’t understand what you are looking at on the page, then you don’t know what type of content it is, the sensitivity of the information, or how it might be related to other business critical assets in your organization. This is what I call the “Content Slow-Jam”.
What organizations need to understand is that there is a tremendous amount of craftsmanship and execution that goes into what is the foundational “Standardization” step that is needed to elevate content to an actionable state. This is what I call the Adlib Content Elevation Process, and it is what enables us to get at the “heart” of content for our customers –“the information that matters”. I invite you to join in on the conversation throughout my five-part blog series. Part two through five will define in detail the individual steps of the Adlib Content Elevation Process. Until then, I am looking forward to some engaging discussions.
The Adlib Content Elevation Process blog series: