If you think about the pace at which content is created today, and then think about the different methods and formats used to create it, you begin to realize the enormity and challenge that surrounds information management.  For years the ECM industry has been making sweeping statements about managing the volume, velocity and variety of content –the three V’s.  However, it has been difficult to see where and how this has helped organizations determine what is really of high value or what risks lie in their undisciplined content.

What has been missing is an objective content processing technique that digitally prepares content for meaningful analysis. Analysis is needed to help address current business challenges that span migration, compliance, data privacy and more.  In order to get to a state where this meaningful analysis can be performed, content must be transformed objectively to a format that allows organizations to solve the above challenges.  It just so happens that this is at the heart of what we do at Adlib.  This “heartbeat” is not only an integral part of our heritage, but it is what enables our multi-dimensional content processing techniques to elevate customer content into actionable information.  The ability to agnostically normalize and create fully searchable high-definition content is based on open standards and it is the cornerstone of our Standardization step. The Adlib high-definition PDF output is a result of our unique capture flow technologies, as well as the ability to dynamically identify and ingest source content.  This critical step in the Adlib Content Elevation Process is what digitally prepares content for that all-important Analyze step, which I will be covering in Part 3 of my blog series.

In the mean time, I will leave you with one observation and one comment.  What we know due to our heritage and industry experience is that it’s not just about how your business addresses the three V’s. It’s instead about capitalizing on the captured value and the identified risk as part of a mashup of the three V’s –this is where it starts.  If you cannot transform content into high-definition, then how can you possibly turn that into actionable information?  The last thing organizations want or need today is to perform a technological task for technology’s sake.  To quote a famous line from a movie –“help me, help you” elevate your content.

The Adlib Content Elevation Process blog series: