Why is it that more often than not, businesses do not seek out the true change agent that could deliver that much needed business and cultural shift that propels innovation into the market? Every business goes through ups and downs, some having more downs than others. Why is that? Why are some firms successful at transforming their business or better yet, reinventing themselves, while others are content with the status quo? I say it's because they are taking the wrong approach. A defensive approach is not adaptive because it focuses on staying the course, which only delays the inevitable.

Some businesses think they can beat the odds by giving up on innovation, but what they don't realize is that by overlooking what they view as unimportant right now, they are only threatening their long-term viability. Existing vendors that are taking an overly simplistic or a "boil the ocean" approach to managing and governing information are indeed overlooking the importance of protecting their customers’ assets. Something that we clearly are not overlooking is that the transformation of an industry and the evolution of a business does not happen on its own. It's up to the people and the culture that surrounds the organization to breathe new life into our business. And that is exactly what is happening here at Adlib.

The organization, and more importantly the people of this company, are revolutionizing how information, data and content is both managed and governed. If you think about it, data has always been destined to be upgraded. But what has been missing has been a way to logically, intelligently and rapidly interpret the flow of information, thereby enabling auto-categorization with the highest degree of accuracy –independent of content type. Why is this important? It’s because this is the all important first step that is needed to truly determine what is either high value or high risk information. If you think it stops right there, then think again. Our team, along with our partners are working on the ability to recognize patterns and identify missing business critical information that is linked to industry specific related laws, rules and regulations. And if that isn't enough for you, how about our ability to extract and preserve content in a highly secure format.

What we are embarking on will for the first time in the Information Governance space, provide customers with the ability to classify information at rest, ingestion and creation –it's what everyone in the industry has been waiting for. What we at Adlib want is for our customers to finally realize they can indeed focus on business execution, rather than how they are going to protect their business critical assets.

What are we doing here, if we are not trying to change the game –change the effectiveness and efficiency at which information is managed and governed in business today? In order to do this, we are thinking beyond the next throw and the next game. We are instead re-inventing a whole new way in which the game is being played. We not only want to change how information is managed, but we want to change how businesses think about what they once called governance. That's what I want. I want what we are doing to really mean something –it's not just about what we set out to accomplish for our business and the experience we create for our customers, but it's about the people that we work with that make it all possible. We cannot do it without them!

I will leave you all with one final thought.   "I find that the great thing in the world, it is not so much where we stand, as in what direction we are moving"[1], and I am so glad that I have decided to move in with the Adlib family.

Senior Vice President, Product Strategy

 

[1] - Oliver Wendell Homes