Spring Tune Up - Battle Infobesity By Putting Your Content on a Strict Diet and Exercise Program
By Scott Mackey | April 9, 2015
For those of us in the northern part of the globe it has been a long and cold winter. This gives us great excuses for putting on some extra pounds - for warmth you understand. But with spring now upon us, thoughts quickly turn to a healthier way of life, being physically active and getting outdoors - losing those pounds in time for summer fun.
It's timely then that we spend some time talking about the Infobesity problem those of us in the content management and information governance space deal with daily.
“Five exabytes of content were created between the birth of the world and 2003. In 2013, 5 exabytes of content were created each day.”Source: http://aci.info
Not only is the volume of content increasing but, with richer capabilities such as embedded content, graphics and more, the individual file sizes are bloating quickly. It is useful to know that there are 'diet and exercise' programs that can be applied to your content that will achieve significant results.
Infobesity is a cute term applied to a very large (and growing) problem. We've all been stunned, if not a bit confused, by the almost weekly stats and articles related to the rising tides of information and content; but it is reality.
Put your content on a diet
You may not want to drop 95% of your own weight but what if you could reduce an individual file size by up to 95%? Automatically. It is possible. Imagine the amount of digital storage space you would gain. Factor in the cost of that storage - local disks/networks, cloud storage - and the savings can be huge!
Consider as well how much faster information can fly over the web, through your intranet, out to your mobile workforce - if the file sizes were dramatically reduced.
“By 2018, it is estimated that global Internet traffic will reach 50,000 GBps (Gigabytes per second)”Source: http://www.cisco.com
95% may not be achievable for all of your content; it does vary depending on the type of content (scanned documents vs photographs vs. MS Office files), but even at a blended 50% level, the benefits are obvious.
Now exercise your content!
If you can combine a reduced file size with content that can be found and leveraged easily because it is searchable and accessible by all stakeholders you have a real winner!
Make all content findable by using OCR where required to recognize and capture content from images, which allows you to fully leverage the information held within. Combine this with the capture of documents and metadata to automatically classify the documents to add even more power and strength to your content strategy.
Finally, ensure long-term content preservation and access by rendering to ISO archival standard PDF/A. All of these 'exercise' programs used individually or in combination can ensure your unstructured documents are fit and healthy to meet all of your short and long term needs.
Can you picture yourself after a rigorous diet and exercise program? Lighter, fitter, ready to take on the world.
You can do that for your content if you do a few simple, but very important things.
Now imagine you could get fit and trim automatically. No exercise.
Automated solutions like Adlib, ones that combine the capabilities, stability and scalability required to operate in enterprise environments can get your content into fighting shape without user intervention.
If only the same were true for me - I'd cancel my gym membership tomorrow.
Have a great spring and summer 2015!
About the Author
As a senior executive, Scott has spent the last 20 years building Adlib into the thriving organization it is today. Scott has held customer-focused leadership roles spanning success, professional services, marketing, and support. He is passionate about business growth, the human impact of technology, and the pursuit of an ideal customer experience measured in the customers’ terms.