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Innovation. It’s a word that gets tossed around a lot these days. But what does it really mean? For many, and especially in the technology realm, it can mean the difference between the life and death of a company.

IBM Content Toronto an inspiring experience

Recently, I attended IBM Content in Toronto with other members of the Adlib team. Among the engaging sessions, which ranged from a discussion on the possibilities of the cloud to how FileNet is evolving to serve the growing needs of organizations today, author Robert Tucker delivered a highly interesting keynote which re-energized my thinking on the topic of innovation. He looked at examples ranging from CompUSA to Blackberry to HP. He dealt with known products, commodities and standards and explained that for each brand that has failed, some key leaders have emerged. The Apples, the Dells, the Verizons who have moved past the paradigm of commodity and who have added innovation to their core offering so that new concepts and products have flourished. This is innovation. Necessary innovation.

Survival of the fittest

In the business jungle, it truly is survival of the fittest. And the fittest are innovators. I believe this actionable theory mirrors the evolution of Adlib. Let me explain my thinking.

At Adlib we pride ourselves on the fact that we provide advanced PDF technology. That’s it. So how is it that we have been doing this for more than a decade and are still growing rapidly? It is because we have a dedicated team of innovators who are determined to deliver constantly evolving leading-edge products that respond to current and future market trends and organizational needs. It is also because we are not selling PDF. We are selling:

  • The acceleration of the capture of insurance claims information so that end users can submit and confirm information in minutes vs. hours or days of a back-and-forth approach with the customer
  • The creation of compliant archiving solutions that remove the burden of archiving and replace it with automated, searchable tools which allow users to find information more transparently and more rapidly
  • Improved, enterprise-wide collaboration through the combination of dozens, even hundreds of documents and document types into a single PDF file, while adding key enhancements like exposed metadata, tables of contents, watermarks, headers, footers and more

These are things we deliver through one concept: Advanced Rendering.

Leveraging our partner ecosystem and working closely with key ECM vendors in support of this delivery, we layer Adlib innovation on top of a core standard to contribute to business process improvement, and ultimately business growth. We are talking about taking a commodity and applying fresh thinking. This is what innovation is all about and we’re happy to be fit for the future.

The rugged path of innovation is a never-ending one. It curves and there are bumps in the middle of it but its very nature is eternal. I truly look forward to telling the Adlib story for a long, long time and engaging with you in a discussion about innovation at future events.