The world of marketing is changing. With organizations fighting for mind share and traditional marketing efforts fading away, marketers are constantly trying to find new ways to get buyer’s attention. Additionally, with budgets remaining constant or shrinking, technology getting more sophisticated with every day passing and with Generation Z joining the labour force, digital marketing-- especially social media--is growing in importance. .
Social Media space now provides various channels and options. There are multiple stats and figures on followers per each social media channel and so many blogs/books written about how to use and which channel to use that it can be overwhelming.
The trick is to figure out the best channels for your marketing needs and how you do this, depends on:
Once you have nailed this down, you have taken the first step in the right direction of choosing your social media channels.
Next comes, the engagement level. This involves 2 items:
This again comes down to how well you have understood your audience. If you’re in the early stages, you can use these two easy methods:
The next step is how you monitor and track your performance on these channels. I came across a very good article on this. Here is the link.
Also, if you like to take an easy deep dive into social space, here is the link to some cool info-graphics you might like.
You will see more articles related to social media in the next few days, so stay tuned
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