Microsoft’s ‘One United World’ Partner Conference

By Riley O'Brien Wolff | July 11, 2011

2 minute read

About 15,000 attendees from around the globe representing OEMs, SIs, ISVs, VARs, distributors and others mixed at the Staples Center and LA Convention Center today for the 2011 Microsoft Worldwide Partner Conference (WPC). Microsoft announced at the event that 95% of their revenue comes through their partners. As a Microsoft Certified Gold Partner, Adlib has several people at the WPC event, including our President & CEO, Peter Duff (shown here on the WPC Connect Wall).

With the theme, “one united world,” the opening keynote given by Jon Roskill, corporate VP, Worldwide Partner Group, Microsoft included a moving montage of the Japan earthquake/tsunami and its aftermath, including what some Japanese Microsoft partners did to help there – for example, the creation of a mobile app for missing persons to report their location, and the location of other people around them, to help reconnect friends and families.

Microsoft CEO Steve Ballmer talked about… well, a lot of things:

  • Imagine Cup, where 350,000 university students around the world competed to develop technology to solve challenges from their part of the world. Guess we know where our next hires are coming from!
  • That Microsoft’s goals still include the creation of the foundation to enable access to information on big, medium and small screens (TVs, PCs and phones), as well as apps that enhance productivity and enable what you want to do on those screens (think Office, Xbox, Dynamics, Bing, etc.)
  • How far Azure has come far over the past year
  • A shout-out to Microsoft Dynamics CRM (with 20% CAGR over the past decade)
  • That Enterprise Resource Planning (ERP) will be available in the cloud, through Dynamics, starting next year
  • The accelerated adoption of Office 365 across both large and small customers
  • His enthusiasm for Microsoft’s acquisition of Skype because of its ability to connect people around the globe easily
  • A reminder that Xbox will have a slew of new games for Christmas, as well as live TV by then
  • Showed a demo of the new voice control for Xbox Kinect, which is much easier than remote control or game controller
  • Deep dives into the Windows phone (when will they make Windows phones available to partners at a discount?), Windows 7 and the preview of Windows 8

Another three days at Microsoft Partner Conference ahead of me…!

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