Exhibiting at the OMAT 2010 show in Rome this week -  the reference event in Italy about electronic management of documents, content and business processes - our partner SWEN has been demonstrating its solution that offers very cost-efficient and rapid deployment of Adlib Express. The solution removes the cost and delays associated with typical system setup, by packaging the Adlib technology with a complete operating environment, including the server hardware, operating system and required software.

This solution is particularly appealing in the Italian market where small to medium-size businesses represent 80% of the economy. Often these smaller companies have very limited IT resources, and so a preinstalled software and hardware solution like this that can be deployed quickly for one packaged price. SWEN’s transformation solution is also attractive to larger organizations where there is always competition for scarce IT resources.

 Traffic at the SWEN booth has been steady for the last two days. OMAT aligns well with the Italian government’s push for improved efficiency through better automation of business practices.

In the plenary session, Vito Umberto Vavalli, a well respected authority on “dematerialization” ( Italian word for “going digital”) in Italy, described the key role that PDF rendering plays in both corporate and public administration in Italy.

His presentation highlighted the fact that the Adlib solution is now available in Italy, and that it is one of only two products worldwide offering this enterprise-grade capability to produce PDFs to support process automation for both paper and digital documents.

(Shown here, Vavalli, right, talks with Cristiano Iera, Direttore commerciale, SWEN, at the Adlib display on the OMAT show floor.)

Vavalli stressed the importance of interoperability, access to document content, document quality, security and long term data archiving when deploying solutions for PDF and PDF/A creation.

He also spent time discussing the subject of “straight through processing” whereby business processes are automated from beginning to end. In addition, full automation requires that the deployed technology must enable applications and people to achieve full access to both the documents and the related transactional data.