Investment Strategies for the Holiday Season
By Scott Mackey | December 24, 2010
The title of this blog post is misleading. I do not want to talk about managing your personal finances… or money at all, nor even technology – we have the rest of the year to talk about that. Rather, I want to talk about investing your time and emotional energy – both of which are likely in short supply (especially this time of year) – but investing them can yield some fantastic returns.
Invest in your Friends
The rigors of work and family life can leave us exhausted and, despite best intentions, negligent of our friends. The success of online social networking illustrates the power of, and longing for, friendships – technology that efficiently slips into the nooks and crannies of our busy schedule with the promise of major yields on that investment of time – no wonder it kind of caught on! Nearly everyone I know has found a long-long or forgotten friend via Facebook – myself included – and we’re all the better for it. So dig deep, send that email, make that phone call, arrange that get together. You know you’ll be glad that you did.
Invest in your Family
Beyond your immediate family this can be tough; we all know what a wild combination of personalities is sometime forced together during holiday events. You don’t have to get along with everyone – that’s not natural. My investment scenario focuses on those that are likely to be around long-term and all-year round. Not just your immediate family but your siblings, parents, even close cousins. These relationships often ebb and flow depending on your phase in life and only becoming shockingly deficient when something unexpected happens. It’s never too late to ‘shore up’ your family investment.
Invest in Yourself
I’m exhausted just thinking about what I need to do to follow my own advice on friends and family. The reality is that you also have to invest in yourself. There are plenty of self-help books out there and I’m no expert. Suffice it to say, don’t forget about yourself while you’re busy thinking about others; there’s nothing wrong with carving off some time for yourself. You need to recharge, too and, like everything else, investing in yourself will put you in a better position to tackle (and enjoy) the holiday season as it’s meant to be.
Like planning for retirement, making your investments continuously – whether financial or personal – is the key to a rewarding and fulfilling existence.
Happy Holidays from everyone at Adlib. See you in 2011.
About the Author
As a senior executive, Scott has spent the last 20 years building Adlib into the thriving organization it is today. Scott has held customer-focused leadership roles spanning success, professional services, marketing, and support. He is passionate about business growth, the human impact of technology, and the pursuit of an ideal customer experience measured in the customers’ terms.