Once upon a time, Enterprise Everywhere needed a PDF conversion solution, so they went with the biggest name in the biz. After all, the behemoth did have a complete suite of products, all the bells and whistles.
The problem: they have all the bells and whistles – whether you need them or not – all in different versions that have to be coordinated to work properly.
One day, when Enterprise Everywhere was merrily working away – filing financial e-docs, meeting regulatory deadlines, or some other mission-critical task – their PDF conversion solution stopped meeting their needs…Oh, no!
But, no sweat, they think; they pick up the phone and contact their big, superstar vendor, Big V.
Big V doesn’t call back, not for the longest time. Too long for Enterprise Everywhere to recoup the productivity lost due to PDF rendering downtime. That’s because Big V is too big – too busy, too many customers, with too many product lines to manage well. Oh, no double-time!
Then, on a much finer day, Enterprise Everywhere learns about Adlib: a smaller, more nimble vendor with a true enterprise-grade PDF conversion solution that meets – heck, exceeds – their requirements…
AND customer service that actually, well, serves the customer: On-site installation and training, immediate response from maintenance and renewal, fast follow up on inquiries, the works. Oh, my!
Enterprise Everywhere feels special; they are special. They decide to abandon Big V vendor and go with Adlib Express. They learn that Enterprises Everywhere Else, around the world, are doing the same.
It’s Happily Ever After – except, of course, for Big V.
No, this isn’t an April Fool’s Day joke – but sometimes working with the Big Vs can make you feel like a fool. Big names can bring big headaches.
Little guys stick to their knitting and have their competencies down cold. Oh, and they like serving you.
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About the Author
As a senior executive, Scott has spent the last 20 years building Adlib into the thriving organization it is today. Scott has held customer-focused leadership roles spanning success, professional services, marketing, and support. He is passionate about business growth, the human impact of technology, and the pursuit of an ideal customer experience measured in the customers’ terms.